To optimize my social media marketing efforts, it’s important to know who my customers are and which social networks they spend their time on. One I just found out about and didn’t really know or I just didn’t pay any attention to is Facebook market place I found this while searching ”
Facebook offers many advertising objectives to help you reach your business goals.Your advertising objective is what you want people to do when they see your ads. For example, if you want to show your website to people interested in your business, you can create ads that encourage people to visit your website.
When you create an ad, you first choose your objective. The objective you choose aligns with your overall business goals:
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Awareness: Objectives that generate interest in your product or service.
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Consideration: Objectives that get people to start thinking about your business and look for more information about it.
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Conversions: Objectives that encourage people interested in your business to purchase or use your product or service.”
https://www.socialmediaexaminer.com/how-to-research-and-locate-your-audience-using-social-media/
